Houdini jacket10/25/2022 ![]() ![]() Professional Input: The entire Houdini product range is designed, tested and developed in cooperation with experienced outdoor athletes.įirst and foremost, the "Power Houdi" has been a real success story for the Swedish company for almost two decades.Awards: Houdini products and the brand itself have won numerous industry awards in recent years, including the ISPO Gold Award and various innovation and sustainability awards.Environmental Protection: Houdini has been committed to environmental protection for over 20 years and has been producing with recycled polyester since 2007.Annual Turnover: more than 13 million EUR.Company Headquarters: Stockholm, Sweden.The Houdini product range now includes everything from Merino underwear to high-tech shell garments - everything an outdoor athlete could wish for in a comprehensive outdoor environment. Over time, the company launched countless sustainably manufactured products and gradually expanded its range to include Houdini outdoor jackets, trekking trousers, outdoor skirts, vests and functional shirts. With her idea to produce functional underwear for the outdoor sector from exactly this material, she first ran into open doors with her climbing friends and steadily increased the number of fans. On an outdoor trip to New Zealand Lotta Giornofelice came into contact with the then still new material Stretch Fleece and was immediately enthusiastic about it. HOUDINI - THE EMERGENCE OF THE OUTDOOR BRAND Beginning with the careful selection of the materials up to the tough quality standards in the production, which should guarantee the longevity of the pieces. Function and sustainability thus go hand in hand in the entire creation process of Houdini clothing. With this philosophy, the two girlfriends have been asserting themselves in the men-dominated outdoor industry since 1993 and courageously stand up to any resistance. ![]() This core message lies at the heart of Houdini's functional sportswear and is uncompromisingly implemented: The credo of company founder Lotta Giornofelice and today's CEO Eva Karlsson is that anyone who wants to discover nature must also protect it. ![]()
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